Sofitel LA, Ed Hardy and Affliction
WHERE Los Angeles partnered with Simon LA at the Sofitel LA to kick off an exclusive concierge
event hosting about 70 concierges for a private VIP night. Chef Kerry Simon of Simon LA treated
concierges to signature tastings from his menu and cocktails on the outdoor patio. Guests were
greeted by Director of Operations, Sebastien Pfeiffer; Event Sales Manager, Sophie Jones; Le Spa
Director, Kory Keith; and Simon LA General Manager, Klaus Doelling. Each guest received a gift bag,
compliments of Kevin Salter of Top Notch Tickets that included a spa and restaurant gift certificate,
an Affliction beanie and Top Notch gifts. Beverly Hills Rent A Car transported guests over to two very
hip boutiques on Melrose Avenue: Afflliction and Ed Hardy by Christian Audigier. Lucky winner Joseph
Perez of the London West Hollywood won a VIP ride in Beverly Hills Rent a Car's luxury Phantom and a
$500 gift certificate toward a future car rental. At Affliction guest were treated to wine pourings and
received $20 gift certificates from the new wine bar Vinoteque. Affliction store manager Lisa Garner and
Black Premium Label Director Nancy Carlson welcomed guests and gave each concierge a gift bag that included
a cap and store information. Over at Ed Hardy by Christian Audigier concierges were given the VIP treatment
experience with gourmet grilled cheese sandwiches by Chef Eric Greenspan of The Foundry. Ed Hardy Retail
Marketing Manager, Raelyn Hennessee pulled out all the stops with a cotton candy station, a graffiti artist
showcasing Ed Hardy style artwork, organic cupcakes by Famous Cupcakes, champagne pourings, and gift bags
that included a wallet, trucker cap, pens, and Ed Hardy press packets.
